I have a simple, yet eloquent, way of saving the auto industry. For years, the big 3 have given select models of their vehicles special names which they hope will cater to a particular crowd. A couple examples are the Ford Explore Eddie Bauer edition and the Nissan Texas Titan. You see, car manufactures believe we the public are so inept that we will make drastically important decisions that impact our financial well being solely on the premise on how cool a name sounds. This business model has worked well for several years.
The problem today is that people simply no longer swoon for a car with just any old name on it. I mean, come on, who is Eddie Bauer anyway? No body has any clue and therefore will be less likely to make an impulse buy of said vehicle. No, what the auto makers need to do is understand what is really hip these days. I am, of course, talking about Hannah Montana.
Imagine this scenario:
Family of four walks into an auto dealer ship. The salesman immediately recognizes this opportunity to push an overly expensive luxury sedan on the family which we will call the Ford Thunder Cougar Falcon Bird - Hannah Montana Edition. The father wants something a bit more economical like the Nissan Snoozemobile 19. Now the dad knows what he wants to get, and besides the Ford Thunder Cougar Falcon Bird is way out of his price range and gets horrible gas mileage. But what do you think his two daughters are going to have to say on the matter? Correct! They are going to scream and plea and bitch and moan until the dad simply cannot take it anymore and decides his life will be much happier without the constant reminder of how he ruined Christmas and so he will purchase the Ford Thunder Cougar Falcon Bird with the Hannah Montana upgrade package.
I realize that my hypotheses requires more scientific data. But you have to admit, I'm on to something here.
This blog brought to you by Hannah Montana.
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